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EU to Fast Fashion: Last 10 Washes or Pay

The European Commission today unveiled sweeping regulations targeting fast fashion pollution, imposing legally binding durability standards and unprecedented supply chain disclosures. The Textile Sustainability Framework (TSF), set to take effect in phases from 2026, marks the EU’s most aggressive move yet against disposable clothing.

Durability Mandate

  • Garments must withstand ≥10 industrial washes without significant damage (color fading ≤10%, seam strength ≥70% retention)
  • Brands must provide free repair services for products sold in EU markets
  • "Planned obsolescence" designs (e.g., engineered weak seams) explicitly banned
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Radical Transparency

  • Digital "Product Passports" detailing:
    ✓ Carbon footprint (from raw material to retail)
    ✓ Water consumption by production stage
    ✓ Chemical inventory (≥0.1% concentration substances)
  • E-commerce platforms must implement "Sustainability Filters
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Extended Producer Responsibility (EPR)

  • Brands to pay €0.35-2.10 per item into an EU recycling fund based on environmental impact score

Global Supply Chain Ripples

  • China (32% of EU apparel imports): Factories in Zhejiang/Jiangsu report 300% surge in organic cotton orders
  • Bangladesh unions warn compliance costs may eliminate 1.2M jobs without subsidies
  • Luxury groups (LVMH, Kering) welcome rules, offering blockchain tech to SMEs

Post time: Jul-28-2025