What are the concerns of consumers when it comes to customizing clothes for the first time?

As the saying goes, "everything is difficult at the beginning," the beginning of anything is often very difficult, and so is custom clothing. Once a good start, the customization itself will be a big success, if the "start" is not good, then the efforts to remedy the situation will not help.


For first-time custom clothes users, there are always various concerns inside, if the custom store can help them overcome their inner "anxiety", it will also help the custom store to develop these new customers into their own long-term stable customers.


If the custom store can understand what concerns these first-time customers have, they can provide more detailed solutions to the user's concerns.


The following is a selection of the three concerns that often arise when consumers first customize, to discuss with you.

1. Can't know the result immediately and worry about the inappropriateness

In the eyes of users, "ready-to-wear" is like watching a painting, no matter how rich the color composition of the picture, how delicate the brushwork, and how ups and downs of the story structure, you can take it all in, and then slowly think about it; but "custom" clothes, but like listening to a piece of music, no one dares to say they understand it until they hear the end of the song.


For the majority of users who are customizing their clothes for the first time, the hardest thing to understand is that they can't immediately know if they really like it. The production process of ready-made clothes is not easier than customization, but the hardship of the process is borne by the design company, while in the process of customization, the consumer has to participate in the whole process, and bear the risk of making mistakes.


As a first-time customer, not knowing the result immediately is the most anxiety and worrying thing. Does the fabric fit? Do the colors match? Are the proportions right? How does it look on the body? How can the user feel immediately? This is the problem that the custom store has to solve.


For such concerns, the custom store can make classic fabric samples, provide more ready-to-wear pictures to assist in the introduction; measure more parts for customers, slowly measure, let customers try on the number, sample clothes, talk more about user needs, middle plus try semi-finished products, etc., so that customers can carry out a full range of three-dimensional sense of knowledge, and thus dispel the user can not immediately know the results of concern.

2. Never studied "professional" and worried about not understanding

The matter of customizing clothes, still requires a certain amount of technical content, even if some users think that they have tailored clothes for their families before, they dare not say they know a lot about customization nowadays. Therefore, in the process of serving customers, we can always hear such words: "Although I do not understand it, I think ....."


The reason why users talk like this is because they have "not learned to measure", "have not learned to match", "have not learned to make clothes", and "have not learned to cut". The definition of the so-called "learned" is very narrow, although these do not know, customers still have their own perceptions. It follows that not having learned does not prevent users from understanding.


When users buy ready-made clothes, they do not need to identify the differences in details and the meaning behind them, and they can judge whether they look good or not by wearing them. When customizing clothes, if the user does not understand the meaning behind the details of the style, it may make the process of customization a lot less interesting, but if it is just a hard copy, it will make the customization become tasteless.


In fact, the first time you choose to customize clothes users, do not need to understand too much, custom stores do not need to read from the book, an item the introduction, as much as possible so the consumer understands the words, in casual conversation between the concept to pass out, it is impossible to avoid the "proper nouns", the appropriate introduction of a few is enough, so it is easier to avoid the user because "do not understand" and "choose the wrong" concerns.

3. Customers lack confidence in aesthetics and worry about "overstepping"

Wearing clothes and making clothes are actually two different things, but users who choose to customize for the first time are especially afraid of perversity, weirdness, and excess due to the lack of relevant concepts. The emphasis of the custom store is best placed on making the custom clothes to fit the person, with more emphasis on the wearing effect, rather than making the person fit the clothes.


"Learning the rules" is the most important element of the first order of customization, "Do I look right in this? "Does this color suit me?" "You'll see." It is because of the uncertainty of "what to do according to the rules" that users are particularly prone to the extremes of "caution" and "exaggeration", both of which custom stores should try to avoid.


For users who choose to customize suits for the first time, if they have not worn suits before, you can try to recommend more classic models to match, and less recommend strange fabrics or styles to match so that customers also have a transition phase of gradual adaptation so that users are also more conducive to matching their own needs to the corresponding customer service.


The first set of custom clothes is often the stage of establishing rules, custom stores allow customers to establish a set of dressing logic. Introduce the process, mainly describing the operational difficulties and advantages and disadvantages of different processes, introduce the fabric, mainly describing the different properties of the fabric, rather than using words like "grade" "level", "high school low", so that customers form the wrong impression of customization "their consumption is low-grade goods and so on".


For custom stores, the most important thing is the beginning and the end of the service for the first-time custom customers, how to operate the custom store is a test, and trust is built up step by step, to destroy but very easy.

Custom stores should be careful to maintain a sense of "trust" with customers so that customers can rest assured that peace of mind, the first chat is transparent, and the later clothes said in the past so that even if the clothes have a few small defects, customers are mostly acceptable.

Post time: Jan-03-2023