1. Innovation in Functional Fabrics
Dongguan’s exhibitors showcased advanced fabric technologies, particularly water-repellent and eco-friendly materials, which resonated with international brands seeking high-performance yet sustainable textiles.
Several companies presented recycled polyester blends and plant-based dyes, aligning with the global push for greener fashion.
2. Shift from OEM to Brand-Building
Traditionally known as a hub for mass production, Dongguan’s apparel sector is now pushing into original design and branding.
Buyers noted improved packaging, storytelling, and quality control compared to past editions of the trade show.
3. Competitive Pricing with Elevated Quality
While Dongguan’s factories still offer cost advantages, they’ve moved up the value chain by improving craftsmanship and material sourcing.
Some exhibitors highlighted small-batch, flexible production capabilities, catering to fast-fashion and niche market4. Strategic Government and Industry Support
4. Strategic Government and Industry Support
Local initiatives, including subsidies for R&D and overseas exhibitions, have empowered Dongguan’s apparel firms to expand globally.
The Dongguan Garment Industry Association organized the delegation, providing logistical support and buyer matchmaking.
"This isn’t just about orders—it’s about reshaping Dongguan’s image in global fashion," said an association spokesperson.
Post time: Jul-22-2025